Evolving the Brand Experience in a New Location

Pegasystems | Waltham, MA

As part of a broader relocation, Pegasystems asked VCA to design their new Executive Briefing Center in Waltham. Having partnered with Pega on multiple projects, VCA was well-positioned to create a space that supports internal teams and delivers an immersive, on-brand experience for clients.

Working closely with Pega’s branding, product, and experience teams, the design draws on material cues from earlier projects—wood tones, bold colors, and interesting details, reinterpreted for the new setting. Many original materials were repurposed in the new space, supporting sustainability goals and improving cost efficiency.

The result is a sophisticated, purpose-driven environment that reflects Pega’s identity and reinforces its story at every touchpoint.